THE NAVY SEAL OF UX
Hello, I'm Vaughn Gunnell
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"He is a highly skilled design expert, with excellent communication skills, reliable and precise." – Greg Kavanagh"He is a role model of continuous improvement and always eager to share his knowledge." – Nicole Traas“His strong sense of purpose and upbeat work style helped push our project team forward." – Dave HoraCREED
Creed of the UX warrior
In times of great risk and uncertainty, a special breed of warrior awaits to represent our user. A common designer with an uncommon will to succeed. Forged by adversity, they collaborate across teams and disciplines to de-risk business ideas, address unmet needs, and improve our user’s quality of life. I am that warrior.
Voluntarily, I accept the responsibilities of my profession and place the welfare and security of our users before my own. My ability to endure ambiguity and navigate complexity is what sets me apart. I expect to lead and be led. In the absence of orders, I shall take charge, lead my teammates and accomplish our mission.
The lives of our users and the success of our mission depend on my technical skill, tactical proficiency, and attention to detail. Thus, my training is never complete. In the worst of conditions, enabling our users to shape the tools that shape their lives guides my every deed. If I fail, I adapt and iterate every time. I will not quit.
PROCESS
The tip of your UX spear
1OBSERVE
Uncover user pain-points and underserved needs
2ORIENT
Identify competitor strengths and key weaknesses
3DECIDE
Address competitor flaws and unmet user needs
4ACT
Evaluate problem-solution fit and overall usability
Out-manoeuvre your competitors with OODA.
BENEFITS
Good UX is good for business
Good UX increases your revenue
If new app / website users can't find what they are looking for within the first few seconds, you won't make sales. Worse? If competitors do a better job, you'll lose customers.Good UX saves you money
Get user feedback on prototypes early in your design process to find and fix usability issues cheaply before they become time-consuming support requests after you go live.Good UX reduces your risk of failure
Quickly build cheap, no-code prototypes of new product and service ideas to user test before investing time and money in development only to get it wrong after the fact.Good UX prevents lawsuits
Violating government-mandated accessibility standards, even if by accident, leaves you vulnerable. Don't get sued for not adequately catering to somebody's disability.Good UX is a competitive advantage
Leverage user research to better understand emerging user needs and track trends over time. Use this to build products of the future to cement your place in the market.
Good UX can literally save lives
In a famous case of bad UX, a hospital patient in the US nearly died after being administered 34 x their recommended dose of antibiotics due to an ambiguous form design.
OTHER
- Hire me on UpWork
- View my CV (LinkedIn)
- © VA Gunnell 2021
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